ILO Improve Your Exhibition Skills
Equipping entrepreneurs to trade and compete effectively at fairs and business exhibitions.
About the IYES Programme
The ILO Improve Your Exhibition Skills (IYES) programme is practical training that helps entrepreneurs prepare for trade fairs, exhibitions, and market access opportunities.
Many business owners pay for exhibition space but do not get the results they expected. This programme covers every stage of exhibition participation. Participants learn how to plan before the event, present their products well, speak with potential buyers, collect useful contacts, and follow up after the exhibition to turn conversations into business.
At Afifen Business Consult, the programme is delivered by certified facilitators with practical experience supporting Nigerian entrepreneurs at trade and exhibition events.
Exhibitions are an investment. This programme helps you get a return on that investment before, during, and after the event.
Who It Is For
Entrepreneurs Planning to Exhibit
Business owners preparing for a trade fair, exhibition, or market event who want to get real results from the money and time they put in.
SMEs Looking to Reach New Markets
Entrepreneurs who want to use exhibitions and trade events to reach new customers, build business relationships, and enter new markets in Nigeria and beyond.
What You Will Learn
How to plan and prepare for a trade fair or exhibition
How to design and set up a professional exhibition stand
How to attract visitors to your stand and speak with potential buyers
How to present your products and services well
How to manage your time and energy during an exhibition
How to follow up after the event and turn contacts into customers
How to measure the results of your exhibition participation
How It Is Delivered
Online
The programme is available online through live facilitated sessions. Participants take part in practical exercises and work with tools they can use directly in their exhibition planning.
In Person
In person delivery is available through workshop sessions. This works well for entrepreneurs preparing for a specific upcoming event and for organisations supporting entrepreneurs to take part in trade fairs.
Ready to Make Your Next Exhibition Count?
Get in touch to find out when the next IYES programme is running and how to enrol.